Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Borja Arquitectos
Services
Branding, Creative & Art Direction, Stationery System
Location
Riviera Maya, Mexico
This branding project was crafted for an architecture firm based in Southeast Mexico. The color palette included Chukum tone, a kind of stucco made from tree bark, boiled twice, and then mixed with cement. This material is used for finishing concrete walls or even swimming pools, imbuing the brand with a natural and authentic aesthetic. Additionally, red was used as an accent to represent the active principle of architecture and construction.
The symmetry of the logo conveys a sense of seriousness and professionalism, yet it remains flexible and adaptable. Its timeless design transcends eras, possessing an aura that could belong to ancient civilizations or contemporary times, thus establishing it as a versatile and enduring brand identity.
The logo comprises three horizontal bars intersected by a vertical axis. This vertical axis symbolizes the union between heaven and earth, intersecting three planes with broad philosophical significance.
