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CaLibre

Funded by the United Nations Development Programme (UNDP) in collaboration with the Government of Jalisco, and spearheaded by Fonnor, A.C., this initiative represents a powerful collaboration dedicated to sustainability. With Fonnor, A.C. leading the charge, we've embarked on a mission to promote meat free of deforestation, ensuring that every product meets the highest standards of environmental responsibility. Our goal is to contribute to the community by harmonizing our relationship with the Earth for generations to come.

Services

Graphic Design, Naming, Visual Identity Program, Brand Guidelines

Client

United Nations Development Programme (PNUD), State of Jalisco, Fonnor, A.C.

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The CaLibre symbol is a green leaf and a cow. At the same time, the leaf symbolizes a green footprint, to connote sustainability and a minor impact for the best conservation of the forests and jungles of the State of Jalisco by cattle. The CaLibre marking is a statement of responsibility and care.

PLAYERA CaLibre

About CaLibre

Cattle ranching in the state of Jalisco - Mexico, practiced across over half of the state's territory, is a leading cause of deforestation and forest degradation. Between 2000 and 2015, approximately 232,403 hectares of forest were converted to grasslands.

The Norwegian Government channeled resources to finance actions that will achieve transformations that will accelerate and scale the reduction of deforestation, including the development of the route for the commercialization of deforestation-free meat.

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